Our abstract has been accepted for the Digitalization of Small-and Medium-Sized Enterprises in Developing Countries” to be held at Foreign Trade University (FTU) on November 23 – 24, 2020, supported by Viettel and the Asian Development Bank Institute.
Business Leadership in the Digitalization Process: the Case of SMEs in Vietnam, Trung Nguyen, John Walsh and Thinh Hoang, School of Business and Management, RMIT Vietnam
Abstract
Digital transformation (DT) involves leveraging digital technologies to enable major business improvements. It can provide firms with competitive advantages, connectivity enhancement, scalability and new business models. However, there are a number of challenges in the DT process which has resulted in a majority of the projects of this type failing to achieve their targets. Small and Medium-sized Enterprises (SMEs) are not an exception to this. While SMEs can be more flexible and fast in adopting new technologies, they face even more serious challenges when becoming digitalized. Common barriers include insufficient attention given to it by leadership, poor corporate governance, insufficient resources, little to no presence of digital platforms and data, a scarcity of digital talent and the threat of cyber-attacks. These problems seem more obvious in the context of a developing country such as Vietnam where micro- and small enterprises are dominant. This paper aims to explore the challenges facing leadership and governance of SMEs in Vietnam when pursuing a DT strategy. It is found that it is vital to go forward with more data-driven decision making processes and the adoption of new ways of communication and new business models. However, business leaders should understand better their own situation and the difficulties they are facing in order to put the right strategy in place. This study draws upon a quantitative project on the digitalization of firms in Vietnam by the RMIT-KPMG Centre of Governance, with a view not only to shedding light on these challenges but also providing suitable recommendations for SMEs in Vietnam. It also contributes to the emerging literature of the interplay of digitalization and leadership in SMEs.
Keywords: corporate governance, digitalization, leadership, SMEs, transformation