Entrepreneurship: Internet Advertising Support Business Models

The fifth and final internet business model to be considered in this series of articles is the advertising support business model. This model depends on advertisers or sponsors paying to have their adverts (in whatever form they appear) located on your internet content.

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Entrepreneurship: Intermediate Internet Business Models

An intermediary internet business model is one which (although there are some variants) does not itself provide content but which aggregates or links together content provided by others people or organizations. A search engine such as Google or Yahoo might be said to be an intermediate model, because they provide lists of content for users who are interested in a particular subject or issue but do not produce that content themselves.

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Entrepreneurship: Internet Business Models

In the modern business world, it is inevitable that most entrepreneurs will spend a lot of time using the internet. There are many reasons for using the internet: searching for customers, burnishing the personal brand, establishing relationships with stakeholders, developing new products and so forth (entrepreneurs would never do anything as unproductive as simply surfing around without a wider purpose).

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Entrepreneurship: Think Creatively

While it would be great if we could all have active and creative imaginations capable of coming up with all kinds of wonderful new ideas, most of us do not have such capability. Fortunately, in the case of entrepreneurs, we do not need to have all of that creativity. This is because most successful entrepreneurs do not rely on brilliant new inventions to become successful – in fact, most entrepreneurs tend to be suspicious of genuinely new ideas because they have not been tested in the market and may require extensive expenditure on research and development, educating the public and establishing new channels of distribution before any kind of profit can even be sought.

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The Business Model: Conclusion

I wrote at the start of this series of articles that the business model represents one of the best frameworks for entrepreneurs to use to think about how they are planning to make profit and the extent to which this is feasible. It is necessary, of course, to think holistically and in a comprehensive manner.

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