International Review of National Competitiveness


Announcing: Cho, Dong-Sung and Hwy-Chang Moon, International Review of National Competitiveness: A Detailed Analysis of Sources and Rankings (Edward Elgar Publishing, 2013), listed as part of research team (

Thanks to everyone who has filled in the questionnaires I have been sending out over the years.



Operational Competitiveness Development in Turbulent Business Environment: A Case Study in Thailand Fine Gold Jewelry Export Industry

Announcing: Nithisathian, Kittichok, Josu Takala, Somchai Rattanakomut, John Walsh, Qian Wu and Yang Liu, “Operational Competitiveness Development in Turbulent Business Environment: A Case Study in Thailand Fine Gold Jewelry Export Industry,” Management and Production Engineering Review, Vol.3, No.3 (September, 2012), pp.50-9.

It has not yet appeared on the journal website but I can provide the abstract anyway:

The purpose of this paper is to identify and analyze strategy towards Thailand production service industry. Various tools are applied in the paper, including five force analysis, diamond of nation, and sense and respond method with CFI models. The analysis results show that Thai fine gold jewellery exporter should concern on value added and customer requirement; focus on product development, networking, cooperation between Thai organizers and lobbying; pay more attention to marketing orientation than personal judgment. The benefit of combining five force and diamond of nation model to analyse the strategic condition can be proved in this study.


five forces analysis, sustainable competitiveness, sense and respond, critical factor index (CFI), fine gold jewellery industry industry.

The Needs for Language Skills Training for Tour Company Staff in the Thailand Tourism Industry: Managerial Perspectives

Announcing: Thitthongkam, Thavorn and John Walsh, “The Needs for Language Skills Training for Tour Company Staff in the Thailand Tourism Industry: Managerial Perspectives,” KKU Research Journal of Humanities and Social Sciences (Business and Economics), Vol.10, No.1 (January-June, 2011), pp.140-59.


This study investigates the perspectives of tourism managers concerning the needs for language skills training for tour company staff in the Thailand tourism industry and to study the problems of tour companies with respect to language skills training. In-depth, face-to-face and telephone qualitative interviews were conducted with a convenience sample of 30 tour-company managers. The sample consisted of randomly-chosen tour companies based in Bangkokand listed in the Tourism Authority of Thailand (TAT) database. A semi-structured interview form was created as a research instrument by the researchers. The study was supplemented by additional interviews with managers of language schools and relevant officials at the TAT, together with analysis of existing secondary data sources including books, journals and online databases. The study shows that organizations should cooperate with each other so as to improve the quality of services to meet tourists’ expectations and levels of satisfaction and, also, that language skills training helps improve the quality of services overall.

 Keywords: Language training, Tourism companies, Tourism industry, Tourist satisfaction, Quality of service

It is probably available online as well but I cannot access the site at the moment.


Analyzing the Factors Contributing to the Establishment of Thailand as a Hub for Regional Operating Headquarters


Su Yin, Myat and John Walsh, “Analyzing the Factors Contributing to the Establishment of Thailand as a Hub for Regional Operating Headquarters,” Journal of Economics and Business Studies, Vol.2, No.6 (June, 2011), pp.275-87, available at:


In June 2010, the Thai government proposed improved investment tax incentive schemes to attract more foreign companies to establish Regional Operating Headquarters (ROH) in Thailand. The major theme of incentive packages has historically been the waiving of income tax on ROHs locating in the Kingdom. In the wake of recent political crises, these tax benefits are considered as important measures in reinforcing the Kingdom’s position as an important manufacturing and service hub for the ASEAN region. While investor confidence was wavering because of the unstable political environment that has appertained since 2006, investors are weighing business continuity and safety concerns against the provided and proposed incentives. This paper briefly compares the original ROH tax incentives from 2002 with the new ones, examines the factors contributing to the establishment of Thailand as a hub for ROHs and analyzes the competitiveness of Thailand in comparison with Hong Kong, Singapore and Malaysia in the context of national competitiveness for establishing ROH. National competitiveness is measured by using the Double Diamond-based nine factor model (IPS Model) from the IPS national competitiveness research study.

Key WordsRegional Operating Headquarters (ROH), Competitiveness, IPS Model, Thailand


Improving Competitiveness of the Thai Tourism Industry: Tourism Educational Department Perspectives


Thitthongkam, Thavorn and John Walsh, “Improving Competitiveness of the Thai Tourism Industry: Tourism Educational Department Perspectives,” paper presented at the 4th International Colloquium on Business and Management (Bangkok: January, 2011).


This study aims to investigate the perspectives of tourism department heads to current tourism education in Thailand, to inspect the positive and negative experiences in dealing with tourism education curriculum, to explore the possible ways to improve tourism education curriculum, and to discover how tourism industry establishes and maintains competitiveness. In-depth face-to-face qualitative interviews were conducted with 32 tourism educational department heads. The Snowball technique was employed. A semi-structured interview form in English was created as a research tool by the researchers. The results of the study revealed that tourism education in Thailand needs to focus on foreign language skills. Tourism curriculum needs to be reviewed. Various factors to be considered when developing tourism education curriculum were also pointed out. The factor of foreign language helps in the competitiveness of tourism industry to a significant extent. Decision makers in tourism industry are required to recognize the requirements of the market, courses to provide in the curriculum, the lecturers to teach, and realise what prospective employees want to study. Moreover, tourism industry product suppliers and marketers might cooperate in establishing and maintaining competitiveness to help make the country a preferred tourist destination by providing opportunities to internship students. Language is one of the crucial aspects in the course of action of developing and maintaining international tourists. Based on the research findings, it is recommended that the government should manage all the efforts to develop and promote tourism education since the strength of the tourism industry is also the driver of tourism education.


Language Roles and Model Tour Company in Enhancing Competitiveness in Tourism Industry


Thitthongkam, Thavorn and John Walsh, “Language Roles and Model Tour Company in Enhancing Competitiveness in Tourism Industry,” Journal of International Academic Research, Vol.10, No.3 (2010), pp.41-54, available at:

Possibly an older under-edited version  has slipped though the net.


Success Factors of 7-Eleven in Thailand

Announcing: Ngaochay, Thanee and John Walsh, “Success Factors of 7-Eleven in Thailand,” paper presented at the ICBER 2010 (Kuala Lumpur: 26th-28th, 2010).

Abstract: declines to be located at the moment.