The theme that you choose when writing an article or a series of articles should be related to your objectives, which I discussed in the previous article. There is a general decision to be made: if you want to write articles that lots of people will read, then choose something related to what is popular, what is controversial or what has high ranking in terms of SEO (search engine optimized) terms; on the other hand, if you are writing as a hobby or about an area of particular interest to you, then write about something you personally find interesting.
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