Announcing the following new SCOPUS-listed journal paper:
Kashif, Muhammad, P.M.P. Fernando, Umair Altaf and John Walsh, “Re-Imagining Marketing as Societing: A Critical Appraisal of Marketing in a Developing Country Context,” Management Research Review, doi: https://doi.org/10.1108/MRR-04-2017-0118.
A purposive convenience sample of 40 professionals with diverse non-marketing backgrounds and of the widest possible demographic profile participated in in-depth, unstructured interviews. The content analysis and grounded theory method were used for the analysis.