Yan, Zeng and John Walsh, “A Study of Tourism’s Contribution to the Textile and Clothing Industry: International Consumer Buying Behaviour in Thailand,” International Review of Management and Development Studies, Vol.1, No.2 (2017), available at: http://crcltd.org/images/A_Study_of_Tourism_s_Contribution_to_the_Textile_and_Clothing_Industry_International_Consumer_Buying_Behavior_in_Thailand%20(1).PDF.
This paper is aimed at exploring the impact of international tourism huge value consumption concerning the development of T&C (textile and clothing) industry in Thailand. The underlying concept is that stimulating the influencing factors of international consumer buying behavior will be another important “export” driving power. This study employs a quantitative approach to investigate the relationship between the three factors and T&C expenditure with respect to international tourist in a sample of tourist in Bangkok. The study concludes that tourism industry has significant impact on this T&C industry and marketing promotion or strategy will be important. It further concludes that the tourism industry will contribute to the development of T&C industry since the visitor export is increasing continuously in Thailand. Keywords: Service quality, SERVQUAL, Customer satisfaction, consumer behavior, Textile