I’m Loving It but Hating US: Understanding Consumer Emotions and Perceived Service Quality of US Fast Food Brands

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Announcing: Kashif, Muhammad, Zainudin Awang, John Walsh and Umair Altaf, “”I’m Loving It but Hating US: Understanding Consumer Emotions and Perceived Service Quality of US Fast Food Brands,” British Food Journal, Vol.117, No.9 (2015), available at: http://www.emeraldinsight.com/doi/abs/10.1108/BFJ-01-2015-0040.

Abstract:

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