Sustainable Growth Strategies for 999 Company in the Era of the ASEAN Economic Community: Medical equipment and Supplies Trading in Thailand during Changing Environmental Conditions

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This is the second of the papers to be presented of the IFRD Conference next month, co-authored with Dr. Wilaiporn Lao-Hakosol:

Sustainable Growth Strategies for 999 Company in the Era of the ASEAN Economic Community: Medical equipment and Supplies Trading in Thailand during Changing Environmental Conditions

Abstract

As a consequence of the ongoing establishment of the ASEAN Economic Community (AEC), cross-border trading, intra-regional trading and international trading businesses start to pose new challenges to certain industries in Thailand. One of the problematic areas is the trading of medical products, since medical and health personnel are among the professions that will obtain the privileges of the free flow of labour-across all ten Southeast Asian nations. Although this industry is not much affected by economics per se, it still has to adjust its corporate strategies. One of the reasons is the moving in of medical suppliers (commonly known as principals) to set up their own branches with the intention of re-acquiring distributorships from local traders. How is a trading company going to prepare not only for its survival but, also, for its market share in this intense yet growing industry? This study investigates the key environmental and trading factors to analyse the company’s existing strategies and practices and, then, formulates a set of recommendations for the 999 Company.

Key words: distributorship, local traders, medical products, principals,

Wilaiporn Laohakosol and John Walsh, School of Management, Shinawatra University

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