Announcing: Amponsitra, Fuangfa and John Walsh, “Mobile Telecommunications in Cambodia: Aspects of Competition and Consumer Behaviour,” Pacific Business Review, Vol.7, No.4 (October, 2014), pp.103-, available at: http://pbr.co.in/October2014/15.pdf.
Abstract: Once Cambodia opened its economy for international investment and businness, many companies entered promising sectors as competition flourished and, in some cases, became destructively intense. This has occurred in the mobile telecommunications industry, which the Cambodian government opened freely to international investors because it realized the importance to economic development of national broadband infrastructure but lacked the resources to build it. This paper explores the interaction between the services provided under these conditions of competition and those which are demanded by consumers through a quantitative survey of 400 respondents in four different urban environments. It is shown that there is a discrepancy between the cost-based offerings generally available and the network externality benefits in which consumers are most interested.