Lao-Hakosol, Wilaiporn and John Walsh, “The Village Farm Resort and Winery,” South Asian Journal of Business and Management Cases, Vol.3, No.2 (December, 2014), pp.179-86, doi: 10.1177/2277977914548337, abstract available at: http://bmc.sagepub.com/content/3/2/179.abstract.
The Village Farm Resort and Winery is an integrated winemaking vineyard with wine tasting house, restaurant, spa and guest house located in the north-east of Thailand. It has achieved success both through the quality of its Chateau des Brumes brand of wines and for the conviviality available at the country retreat. These market sectors have become feasible in Thailand because of large-scale social and economic changes which have completely disrupted the marketing environment in the country. The sector is rapidly developing based on an expanding market and the passion and enthusiasm of investor-entrepreneurs. However, there are certain to be new challenges to be faced as the market matures.