Paper to be presented at the 4th ICGBE at the First hotel, Bangkok this weekend (Feb 1st and 2nd):
Perspectives of Investors and Consumers on Cambodia’s Telecommunications Industry and Infrastructure
This paper investigates the perspectives of foreign investors and domestic users of Cambodia’s mobile telecommunications industry. At the time of research in 2012, there were 12 active players in the mobile telecommunications market. Competition in the sector was intense and highly visible. Personal interviews were conducted with senior managers and executives of these companies with a view to determining their opinions about business development and future prospects for the industry. It was found that revenues and profits were considered to be the most important indicators of business performance, while the relatively open policies the country has concerning foreign direct investment (FDI) means that investment decisions are quite easily made. In addition, 400 questionnaires were completed by users of different mobile telecommunications services in Cambodia, with samples drawn from the capital city Phnom Penh and the important provinces of Siem Reap, Battambang and Sihanoukville. This survey aimed to discover consumer behaviour with respect to mobile phone use and influences upon it. It was discovered that users considered area of coverage to be the most important factor, followed by charges and connectivity.
Fuangfa Amponstira, PhD Candidate, School of Management, Shinawatra University, Thailand
John Walsh, School of Management, Shinawatra University, Thailand