Fernando Enterprises: The Marketization of a Hobby


Announcing: Walsh, John, “Fernando Enterprises: The Marketization of a Hobby,” South Asian Journal of Business and Management Cases, Vol.2, No.2 (December, 2013), pp.125-32.

Abstract: Fernando Enteprises is a Sri Lankan company which paints miniature figures for use in wargames or for display. The low labour costs available in Sri Lanka means the service is popular in western countries, where the services provided are mostly consumed and the company is flourishing, with 75 full-time painters employed and new custom-built premises available. The service is part of the process of marketization of the tabletop games-playing hobby, which is not a process welcomed by everyone.



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