Announcing: Walsh, John, “Gender, Decision-Making and Livestock Management in a Sample of Farming Households in Cambodia,” paper presented at the 3rd International Marketing Conference: Creating Sustainable Business through Innovative Marketing (Institute of Management Studies: Noida, December 6th-7th, 2013).
This paper explores the interactions between gender, decision-making ability and livestock management in a sample of 200 households in two provinces of Cambodia. To determine the role of women in decision-making, woman only were interviewed and, where possible, women who were heads of the household. It was found that chickens and cattle were the most important form of livestock, being kept by a majority of respondents, and that women had a definite and important role in caring for the livestock and for deciding how they are managed. This has clear implications for marketing practice in rural areas as it is clear that it will be necessary for sales and distribution agents need to obtain specific local knowledge of geographical and climatic conditions, as well as their impacts on agricultural practices. Since these conditions are likely to be long-standing in nature, it is apparent that the role of women in household production (and hence consumption) is significant and must be central in the formation of the marketing mix if sustainable competitive advantage is to be achieved.