Potential Korean Investment in Myanmar’s Health Food Market: Issues and Prospects
Korea is the fourth largest investor in Myanmar and represents an important export market for gas, hydropower and tourism. As the Myanmar economy has been opened, large Korean companies such as POSCO and SK Group have entered the market. There are now also efforts to encourage the production of healthy food products in Myanmar, including organic tea and coffee, with technical advice provided in the areas of packaging and distribution, R&D and purchasing trends in Korea. This paper explores the current nature of health food production in Myanmar with a view to examining what else needs to be achieved in order to prepare goods for entry into the Korean market successfully. Various expert interviews have been conducted and the information obtained has been integrated with that found in reputable secondary sources. The paper indicates that there are still significant gaps in quality to be bridged before Myanmar-grown products can be fully incorporated into international supply and value chains.
This abstract is for the paper to be presented at the International Workshop on Korean Trade and Investment in the Mekong Region by Ye Tun Min.