The Experience Economy in Thai Hotels and Resort Clusters: The Role of Authentic Food

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Our paper “The Experience Economy in Thai Hotels and Resort
Clusters: The Role of Authentic Food
” has been accepted for publication by Acta Universitatis Danubius Oeconomica and will appear in No.3, 2013 at the end of June. Here is the abstract (in the structured format required):

The Experience Economy in Thai Hotels and Resort Clusters: The Role of Authentic Food

Thanan Apivantanaporn & John Walsh

Abstract

Objectives: This paper explores the relevance of authentic Thai food in contributing to the experience economy in Thai hotels and resort clusters.

Prior Work: Although hotels and other tourist institutions in Thailand have been making some sporadic attempts to incorporate specifically Thai food and beverage (F&B) elements into their overall product offering, this has rarely been attempted in a thoughtful and systematic manner, despite the importance of F&B in determining overall levels of customer satisfaction and the importance attached to incorporating ‘Thainess’ into the hotel and tourism industry.

Approach: This paper draws on qualitative research and personal observation undertaken in a wide range of Thai hotels with a view to identifying emergent value-adding clusters in the domestic hospitality sector.

Results: The paper describes and categorizes the uses of Thai F&B currently and identifies shortcomings in industry vision, which leads to recommendations for both hotel and resort managers and also to those responsible for national level tourism development efforts.

Implications: The paper also recognizes the problematic nature of the concepts of ‘authenticity’ in this context and attempts to reconcile differing conceptions.

Value: The paper contributes to improving the quality and value of Thai hotels in the larger tourism industry.

Keywords: hospitality, Thailand, tourism

JEL Classifications: L83, M31

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9 thoughts on “The Experience Economy in Thai Hotels and Resort Clusters: The Role of Authentic Food

  1. I do trust all the concepts you’ve presented for your post. They’re really convincing and can definitely work.
    Still, the posts are very quick for starters.
    May you please lengthen them a little from next time? Thanks for the post.

  2. First off I would like to say superb blog! I had a quick question that I’d like to ask if you do not mind. I was curious to find out how you center yourself and clear your mind prior to writing. I have had difficulty clearing my thoughts in getting my ideas out. I do enjoy writing however it just seems like the first 10 to 15 minutes are lost simply just trying to figure out how to begin. Any recommendations or hints? Thanks!

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