Announcing: Sinthuyont, Warita and John Walsh, “Social Entrepreneurship, Environmentalism and Personal Commitment to Change,” paper presented at the SIU International Conference (January 30-31st, 2013).
The GREEN LIVING venture includes multimedia support for a popular campaign aimed at encouraging awareness of global climate change and affecting behaviour with the motto ‘Do a little thing, make a better world.’ This is an example of social entrepreneurship that arose from a regular entrepreneurial business and was created as the result of personal commitment to change exhibited by the founder (Ms. Warita Sinthuyont). In this paper, the founder of GREEN LIVING reflects on her personal philosophy, which contains elements of Buddhism, environmentalism and self-empowerment. This philosophy is compared with the philosophies more commonly attached to entrepreneurs and subsequent analysis highlights the need to integrate different approaches towards creating social and commercial organizations into the understanding of the nature of contemporary entrepreneurs.
Keywords: environmentalism, social entrepreneurship, personal commitment