Another paper to be presented at the forthcoming SIU International Conference at the end of January and written and presented by Petcharat Lovichakorntikul and myself. Here is the abstract:
The concept and practice of Corporate Social Responsibility (CSR) has recently become more important in Thailand. Many businesses have concentrated more closely on their image and on establishing a good reputation. As is the case with Thai society overall, the majority of the people involved are Buddhists. Consequently, Thai people have been influenced by Buddhism and are familiar with giving and sharing, which are compatible with CSR contexts. This study will present the CSR projects that have been implemented in two Thai hospitals established in the 1990s. With their clear and transparent policies, they have created good corporate governance not only for their staff members but also for sustainable society. Outcomes from the management approaches employed both in theory and in practice are congruent with the dhamma (Buddha’s teachings). In fact, they have been performing these kinds of CSR projects since they first set up their firms, before the CSR scheme became well-known in Thailand. During the flood crisis in Thailand in 2011, one of the hospitals was flooded but the other one was operating normally; they both provided significant help to their staff members, clients, disaster victims and society at large. This study is a qualitative research method exploring how local Thai healthcare businesses pursue CSR programs by apply dhamma sermons from Buddhism to everyday working life. The findings from this research study rest upon personal in-depth interviews and focus group interviews from top executive management levels, Human Resource managers, and operational staff of the Samrong General Hospital and Vibhavadi Hospital. Data were collected from semi-structured interviews of the participants, both selectively and randomly. Body language and observation were also used to triangulate the data in this study. Discussions and conclusions were addressed in this research as well. It is hoped that the findings will make a significant contribution understanding CSR as it is practiced in a Buddhist context in Thailand.