How Can We Nudge People towards Social Change?

One idea that has been doing the rounds  over the last couple of years in the context of bringing about the kind of social change that might be desired is  that of the nudge. The basic idea is that people, by and large, are inert when  it comes to taking decisions that might provide them with benefit in the  long-term but requires some small sacrifice in the short-term.

Read the full article here.

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