Operational Competitiveness Development in Turbulent Business Environment: A Case Study in Thailand Export Industry

Announcing: Nithisathian, Kittichok, John Walsh, Josu Takala, Yang Liu and Qian Wu, “Operational Competitiveness Development in Turbulent Business Environment: A Case Study in Thailand Export Industry,” paper presented at the 12th Management International Conference (Portorož, Slovenia: November, 2011).

Abstract: The purpose of this paper is to identify and analyze strategy towards the Thailand production service industry. Various tools are applied in the paper, including five force analysis, diamond of the nation, and the sense and respond method with CFI models. The analysis results show that the Thai fine gold jewellery exporter should concentrate on the value added and customer requirement; focus on product development, networking, cooperation between Thai organizers and lobbying; pay more attention to marketing orientation than personal judgment. The benefit of combining five force and the diamond of the nation model to analyse the strategic condition can be proved in this study.

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