The Case for Case-Methods: Sialkot Business School at the Crossroads

This is the latest abstract accepted for publication in my edited collection of case studies.

Author: Muhammad Kashif (kashif@gift.edu.pk), Assistant Professor, GIFT University, Pakistan.

Abstract

Business education is going through a transitional phase all around and there is significant debate among academics regarding the usefulness of various teaching methodologies. This case illustrates the challenges while adopting the Case-Method to teach MBA students in the developing country context of Pakistan. Sialkot Business School was launched with the idea of preparing managers for the industries located in the city of Sialkot, especially in terms of decision-making skills. Most of the faculty members were actively involved in providing consultancy services to corporate clients. Despite excellent facilities, world class curriculum, dedicated employees, and visionary leadership, students became confused and were demotivated from developing themselves further. This also affected faculty motivation and, due to rising pressure from management and variability in policy implementation, employee turnover increased. There are now debates amongst the Board of Directors of the Business School as to whether to retain the case-method or shift to traditional methods of classroom teaching. Thematically, the case relates to the interaction between real life application of skills and competencies and how these are practiced and prepared for beforehand. What form of technology is best suited for training in this context?

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