Entrepreneurship: Think Creatively

While it would be great if we could all have active and creative imaginations capable of coming up with all kinds of wonderful new ideas, most of us do not have such capability. Fortunately, in the case of entrepreneurs, we do not need to have all of that creativity. This is because most successful entrepreneurs do not rely on brilliant new inventions to become successful – in fact, most entrepreneurs tend to be suspicious of genuinely new ideas because they have not been tested in the market and may require extensive expenditure on research and development, educating the public and establishing new channels of distribution before any kind of profit can even be sought.

Read the full article here.

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