Another abstract happily received for the case study book. This one is from: Dr. V. L. Narasimham, Assistant Professor (Selection Grade), University of Petroleum & Energy Studies.
Bricolage, a term adapted from structural anthropology has been applied in this study to navigate path-making business processes of Swastik Surgical Industries (SSI), Bhiwani, western Haryana state, India. SSI, a small scale enterprise for more than 20 years of existence, employs approximately 10 members of workforce in the manufacture and fabrication of medical operating tables and operating lighting equipments. The equipment, in different models and specifications, largely serves as one time capital assets for medical professionals and to the upcoming medical facilities. SSI brings in model variations using raw metal (steel/nickel/cast-iron) gauge differences and with additional features like, manual/automation modes to the operating tables, and through combination in the illumination (lux) to the operational lighting equipment that aptly suit the financial limitations of the medical facilities. The business success of SSI over the years of its existence may largely be attributed to customers who have fitting needs with negligible sophistication with the operating tables and lighting equipments, and for their minimal inclination for electronic accessories. However, the strength of SSI also lies with its operational process that largely get accustomed to the deficiencies with trained workforce, and at times, malingering attitudes of skilled workforce.