Finding data, producing results and final reports are important stages in a project but do not signal the end of it. A researcher must be aware of the need to satisfy clients completely by involving her in the creation of meaning from the results. That means converting the results from what they seem to be on the page to living information that the client can use to make a difference to her business.
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I wrote in the previous article about the importance for entrepreneurs of knowing their own faults and strengths and how to determine which is which. Those areas which are strengths can be safely left to their own devices more or less and it might be possible to leverage those strengths as part of the business model.
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When I was a young man, there were very few television channels or radio stations, certainly when compared to today. Now there are dozens freely available in most countries, not to mention those available for subscription, as well as the plethora of new media available through the ubiquitous internet. And all of those media producers are in constant need of new content.
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Thitthongkam, Thavorn, John Walsh and Chanchai Bunchapttanasakda, “The Roles of Foreign Languages in Business Administration,” Journal of Management Research, Vol.3, No.1 (2011), pp.1-15, available at: http://www.macrothink.org/journal/index.php/jmr/article/view/509/393.
This paper explores the roles of foreign language in business administration, investigates managerial perspectives and studies the problems of foreign language usage in communication to discover modes of developing employee’s foreign language ability and to investigate the students’ opinions concerning the roles of foreign languages in business administration in Thailand. In-depth, face-to-face qualitative interviews were employed. The results indicated that foreign languages play significant roles in import and export companies. In the managers’ point of view, foreign languages are very important to their businesses, especially for communication with customers, other companies and suppliers. The problems in some companies might happen because of differences between customers. The problems also come from both senders and receivers who lack knowledge of foreign languages. The informants stated that organizations should invite professional trainers to help improve foreign language skills in vocabulary and conversation in particular.
Thitthongkam, Thavorn, John Walsh and Chanchai Bunchapttanasakda, “Language Roles in Communication in Tourism Industry,” Res Manageria, Vol.1, No.1 (December, 2010), pp.65-75, available at: http://www.assobp.org/Manageria/?wicket:interface=:2::::.
Language plays a crucial role in communication. It supports employees to work successfully in tour companies. However, there are some problems in the communication. International tourists have to have techniques to overcome the language barriers. Based on the study, it is recommended that organizations should set their plan to develop their people to have excellent language skills in communication with other corporations and international tourists. The paper illustrates that people can improve language talent for communication by training and practicing.
Keywords: Language roles, Tour company, International tourists, Language training, Language for communication.
Although I cannot be there myself, Khun Wilaiporn is due to deliver, on Friday, this paper at the International Conference on Local Government at Khon Kaen University:
Communicating Political Messages Efficiently: Empirical Evidence from Thailand
Wilaiporn Laohakosol and John Walsh
Models of consumer behaviour generally posit an eclectic paradigm in which diverse elements may have an influence on an individual consumption decision. These elements might include personal experience, bias, the influence of family members and peer groups and the like. This understanding of human behaviour has been relocated from the commercial realm to the political realm with a view to helping to understand how the formation of people’s voting intentions might take place and how it might be influenced. Since politics consists of a series of competing ideologies competing for the scarce resource of votes with a view to aligning state policies and the distribution of state resources along the lines of the manifesto on which a party is fighting, it follows that politicians will wish to use communication strategies to encourage as many eligible individuals as possible to vote for their policies. To date, in Thailand, most forms of political communication have been based on establishing personal contact and, hence, a form of personal relationship based on personality rather than policies. This situation is beginning to change and there is a need for those involved in determining the nature and extent of political communications to understand which channels are appropriate for which groups of voters and which voters will not be influenced by any medium or message. Using a quantitative sample of 400 voters in four provinces of Thailand, this paper provides evidence to show that the degree to which people pay attention to political communications and to difference channels varies in reasonably predictable fashions. This will enable political institutions and parties to work together to determine good and effective means of communicating their policies to the public in ways which will strengthen democratization in the country.
Keywords: political participation, channels of political communication, ideology
Announcing: Lao-Hakosol, Wilaiporn and John Walsh, “The 2007 Thai General Election and the Management of Political Communications: A Statistical Exploration,” paper presented at International Colloquium on Business and Management, Bangkok (January 26th-28th, 2010).
Abstract: Political elections in Thailand have had a comparatively short and often undignified history. It is often concluded that a substantial proportion of such elections are decided by regional loyalties or by vote-buying in one form or another. Consequently, attempts to professionalise electioneering through the injection of ideology, the creation of mass membership parties and the use of sophisticated campaign communications are considered to be failures. However, it is not clear that the facts, as measured by the actual election results, would support such a conclusion. This paper examines the results of the 2007 election in the light of available data with a view to determining to some extent how and why people voted. Conclusions are drawn from the results and some tentative recommendations made for the future deployment of political communications as part of political marketing in Thailand.
The full paper should be available at the conference website.