Female Social Entrepreneurship in Thailand: The Case of Sinthu Creation and Green Living

This is the third abstract for the ICIRD Conference panel on female entrepreneurship in the Mekong Region:

Female Social Entrepreneurship in Thailand: The Case of Sinthu Creation and Green Living

Abstract

This paper recounts the experiences of a female entrepreneur in Bangkok, the capital of Thailand, as she progressed from an early idea of obtaining income from her venture which would be run on a functional basis to a more mature vision of a socially responsible entrepreneurial venture aimed at bringing about real change. The area of concern is global climate change and the concept of the social entrepreneurship venture is to ‘Do a Little Thing, Make a Better World.’ The venture is supported by company’s longstanding competencies in graphic design, web design and development in producing the Green Living free magazine and the promotional activities that form the core of the Green Living Society. The principal change agency for Green Living involves planting mangrove trees on the basis of the Thai dictum of ‘Restore the Forest and the Fish Will Return.’ Thousands of trees are being planted at the Sirindhorn International Environmental Project at Cha-am Amphur, south of Bangkok and people are encouraged to buy tickets to participate in the weekend long events. To provide revenue, the owner produces and sells premium design Earth Shirts and accepts donations from well-wishers. This strategy has evolved over time to reflect emergent opportunities resulting from technological development and also the owner’s philosophy. It provides a space wherein traditional Thai wisdom and local knowledge can interact with a domestic and international audience.

Warita Sinthuyont and John Walsh

Ms. Warita Sinthuyont is an entrepreneur and founder of Sinthu Creation and Green Living Magazine and Society

Dr. John Walsh is Assistant Professor at the School of Management, Shinawatra University, Thailand

 

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