The latest abstract to be accepted for publication in my case study collection:
Lockheed Martin – Rich Media Multicast
Roma Chauhan
Institute for Integrated Learning in Management
Knowledge Park II, G. Noida, India.
E-Mail- roma.chauhan@{gmail.com, iilmgsm.ac.in}
The Beginning
The beginning of 2004 was occupied by numerous thoughts for the executive team at Lockheed Martin. The information technology support team was tasked to identify a technological solution that would address its need for timely and consistent communications to its geographically dispersed workforce, which was spread across multiple locations in the US and abroad by the company’s executive team. Robert Stevenson was filled with speculation over the fate of Lockheed Martin and started looking for suitable alternatives for the company. The management faced a dilemma over whether to launch a new solution or identify a vendor that would assist in the successful connectivity of the team across the globe.
Executive management recognized that it was essential to connect with employees in all locations for meetings to exchange information. However, the traditional cost of traveling to remote locations required extra expenditure of cost and time. Real-time collaboration became a necessity to achieve competitive edge. The lack of efficiency necessitated by repeating the same meeting content at multiple locations was disheartening for the management. The need to search for a technological solution was determined by the team and the search began under the guidance of Thomas Aquilone, a multimedia production analyst at Lockheed.
Thomas was struggling for identify a highly scalable solution that would allow the company more easily and cost effectively to deliver critical and time sensitive information to the geographically dispersed workforce. The exhaustive research, testing and brainstorm sessions were performed to identify the required solutions that would satisfy Lockheed management. Richard Banse, head of information technology planning and support at Lockheed, was comprehensively involved in the action plan. Richard was keen to adopt a solution for the rich implementation of technological innovation, based largely on the readiness for change, but he was aware of the fact that changes are not always received positively. He wanted to craft an environment in the company in which change is not only accepted but embraced.
