Entrepreneurship in the Mekong Region: Human Resource Issues

Tourists in the Mekong Region can be captivated by the politeness, deference and humility of the people serving them and enjoy the smiling faces apparently available everywhere (Thailand, after all, is known as the Land of Smiles). However, the assumptions underlying these feelings should be questioned because, notwithstanding the charm of many people, there is a considerable lack of technical capacity in the workforce generally and a need to impress upon employees the importance of the service mind or service orientation.

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