Marketing Research: Analysing Quantitative Results

So, the survey is completed and all the questionnaires are sitting on a desk in front of you. What next? Well, these days scanning machines can be used to collect the data pretty much automatically but let us assume that you are going to be doing things by hand – it is a good way of learning and understanding the process and, therefore, much easier to work what has happened when things go wrong.

Read the full article here.

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