Marketing Research: Interviewing Issues

At the heart of any marketing research project, there is likely to be the need to ask people questions and record the answers they give. We are all called upon to complete questionnaires of one sort or another from time to time and I imagine that your experience will be the same as mine – a lot of the time, I am really not very interested in the product involved and have not given it much thought one way or another.

Read the full article here.

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