Ethnic Minorities of China

Not everyone knows that China is the most ethnically diverse country in the world. There are more people from more recognized indigenous minority groups (55 in total) in the country and their numbers in total reach the millions. It is because of the sheer size of the ethnic majority Han Chinese that many people assume that Chinese in general are all homogeneous people

Read the full article here.

Marketing: When to Invest in People

The first addition to the original 4Ps of the marketing mix (product, price, place, promotion) was people. In a competitive environment, customers will frequently choose a product based on the quality of a personal relationship. That relationship might occur at any stage of the distribution chain: customers for example might choose a bank, restaurant or other retail service based on the interaction with the sales assistants or tellers or waiting staff when the core product itself is of secondary importance.

Read the full article here.