Thitthongkam, Thavorn, John Walsh and Chanchai Bunchapttanasakda, “Language Roles in Communication in Tourism Industry,” Res Manageria, Vol.1, No.1 (December, 2010), pp.65-75, available at:
Language plays a crucial role in communication. It supports employees to work successfully in tour companies. However, there are some problems in the communication. International tourists have to have techniques to overcome the language barriers. Based on the study, it is recommended that organizations should set their plan to develop their people to have excellent language skills in communication with other corporations and international tourists. The paper illustrates that people can improve language talent for communication by training and practicing.
Keywords: Language roles, Tour company, International tourists, Language training, Language for communication.