Communicating Political Messages Efficiently: Empirical Evidence from Thailand

Although I cannot be there myself, Khun Wilaiporn is due to deliver, on Friday, this paper at the International Conference on Local Government at Khon Kaen University:

Communicating Political Messages Efficiently: Empirical Evidence from Thailand

Wilaiporn Laohakosol and John Walsh

Abstract

Models of consumer behaviour generally posit an eclectic paradigm in which diverse elements may have an influence on an individual consumption decision. These elements might include personal experience, bias, the influence of family members and peer groups and the like. This understanding of human behaviour has been relocated from the commercial realm to the political realm with a view to helping to understand how the formation of people’s voting intentions might take place and how it might be influenced. Since politics consists of a series of competing ideologies competing for the scarce resource of votes with a view to aligning state policies and the distribution of state resources along the lines of the manifesto on which a party is fighting, it follows that politicians will wish to use communication strategies to encourage as many eligible individuals as possible to vote for their policies. To date, in Thailand, most forms of political communication have been based on establishing personal contact and, hence, a form of personal relationship based on personality rather than policies. This situation is beginning to change and there is a need for those involved in determining the nature and extent of political communications to understand which channels are appropriate for which groups of voters and which voters will not be influenced by any medium or message. Using a quantitative sample of 400 voters in four provinces of Thailand, this paper provides evidence to show that the degree to which people pay attention to political communications and to difference channels varies in reasonably predictable fashions. This will enable political institutions and parties to work together to determine good and effective means of communicating their policies to the public in ways which will strengthen democratization in the country.

Keywords: political participation, channels of political communication, ideology

Analyzing the Factors Contributing to the Establishment of Thailand as a Hub for Regional Operating Headquarters

The third and final paper for this week’s conference at Prince of Songkhla University in Phuket:

Analyzing the Factors Contributing to the Establishment of Thailand as a Hub for Regional Operating Headquarters

Myat Su Yin1* and John Walsh 2

Abstract

In June 2010, the Thai government proposed improved investment tax incentive schemes to attract more foreign companies to establish Regional Operating Headquarters (ROH) in Thailand. The major theme of incentive packages has been the waiving of income tax on ROHs locating in Thailand. In the wake of the political crisis, these tax benefits are considered as important measures in reinforcing the Kingdom’s position as an important manufacturing and service hub for the ASEAN region. While investor confidence was wavering because of the unstable political environment since 2006, investors are weighing business continuity and safety concerns against the incentives. This paper briefly compares the original ROH tax incentives from 2002 with the new ones, examines the factors contributing to the establishment of Thailand as a hub for ROHs and analyzes the competitiveness of Thailand in comparison with Hong Kong, Singapore and Malaysia in the context of national competitiveness for establishing ROH. National competitiveness is measured by using Double Diamond based 9 factor model (IPS Model) from the IPS national competitiveness research study.

Keywords: Regional Operating Headquarters (ROH), Competiveness, IPS Model, Thailand

Language Roles and Model Tour Companies in the Competitiveness of the Thai Tourism Industry

This is due to be presented at the same conference on Friday:

Language Roles and Model Tour Companies in the Competitiveness of the Thai Tourism Industry

Thavorn Thitthongkam1,*, John Walsh2 and Kantatip Sinhaneti3

Abstract

 Language plays an important role in supporting the competitiveness of the Thai tourism industry. It facilitates communication among tourism staff and international tourists. However, students as prospective tourism staff are not competent to communicate successfully to global best practice standards. As part of acquiring competence in language skills, students should be trained in advance and in detail. This paper examines the interviewees’ perspectives about model tour companies and analyzes the language roles in those model tour companies, while investigating the guidelines and processes in organizing such companies. It also studies problems and solutions involved in managing a model tour company. In-depth, face-to-face qualitative interviews were conducted with a convenience sample of 30 tour company managers, 4 lecturers, 20 tour guides and 80 students who had experience in managing or otherwise being involved in tour companies. Semi-structured interview forms were created to obtain the information required to answer the research questions. Analysis of existing secondary data sources including books, journals and online databases has also been integrated into the paper. The results of the paper highlight the positive view required for managing the model tour company and emphasize the importance of the role of language. Language increases the possibility of working and competition for the model tour company. Tourism educational institutions need to provide enough foreign language skills training for students. It is suggested that improving the quality of human resources for tourism industry is needed.

 Keywords:   Competitiveness, Language roles, Model tour company, Tourism management, Tourism industry

Does the Tourism Industry Create Decent Work?

I will be off to Phuket this week to present a paper at the Prince of Songhkhla Conference (and two students have papers there also). This is the extended abstract:

 

Does the Tourism Industry Create Decent Work?

Rationale

It is generally accepted that development of the tourism industry helps in providing more jobs for local people and, hence, better income generation and prospects for economic development. Yet it has been shown that most new jobs in the tourism industry are low-skilled and low-salary in nature. Indeed, the negative externalities often associated with investment in the tourism industry, particularly in the Mekong Region but also elsewhere, result in jobs associated with demeaning and dangerous activities (e.g. sex work industry and drugs peddling). Unless it is clear what kinds of jobs will be created by development in tourism, it will be impossible for government agencies to plan for future changes to the labour market and to the need for public services in the future. This paper examines the evidence for job creation in different parts of the world and estimates how this will apply to tourism development in Thailand. The limitations of this approach are explored and suggestions made as to future research necessary to improve the quality of labour market planning in this regard.

Tourism in Thailand

Tourism is one of the most important industries in Thailand and one which has become very important in defining, at least to themselves, the nature of the Thai people and state. Generally, tourism numbers and expenditure have increased year-on-year since long-distance air travel became feasible for the middle-classes, despite recent problems depressing demand including economic crisis, the tsunami, epidemics and political turbulence. In excess of twelve million arrivals are expected in 2010, the majority of whom will be from East Asian countries, with important contributions also from Europe and North America.

While it is clear that the tourism industry creates plenty of additional income for the local economy, it is less obvious how those benefits are distributed and whether many of the jobs depending on tourism are anything other than low-skilled, low-paid service sector jobs. Thai economic development has depended to a considerable extent on a labour market organised along the lines of the 3Ls: low-skills, low-salaries and long hours. For jobs such as these, few benefits flow to the workers and, given that a great deal of jobs in the sector are seasonal and promote labour migration, they might be the source of social ills to cancel out any of the benefits. It is important to find ways to improve the quality of jobs so that skills, technology and developmental possibility can be transferred to local individuals and firms.

Decent Work

Decent work is work that permits workers to retain their dignity and human rights, as well as being able to earn an income sufficient to sustain them. According to the ILO, a definition of ‘decent work’ includes the following elements: “Decent work is captured in four strategic objectives: fundamental principles and rights at work and international labour standards; employment and income opportunities; social protection and social security; and social dialogue and tripartism. These objectives hold for all workers, women and men, in both formal and informal economies; in wage employment or working on their own account; in the fields, factories and offices; in their home or in the community (ILO, n.d.).” It appears, on first inspection, that large numbers of jobs in Thailand, in both the formal and informal sectors, do not match up to the requirements of decent work, not just because of the low level of the minimum wages in the Kingdom but also the lack of legal freedom of association and freedom of expression, not to mention the paucity of social security provisions. It will be necessary, therefore, to adopt a flexible approach to the definition of decent work when it comes to assessing the results for this paper. As a consequence, most forms of work which are not actively part of the 3D constellation (dirty, dangerous or demeaning) will be accepted as being sufficiently decent.

Methodology

A case study method will be used to obtain data for this paper, since accurate, large-scale quantitative data is not available. Assessments of the nature and number of jobs created by a tourism industry (or, at least, operating in conjunction with the tourism sector) exist for other countries and these may be adapted to the Thai economy. Previous research into the nature and number of entrepreneurs in the Mekong region will be used to inform further the assessment of the number and type of jobs associated with the tourism industry. This will be applied with respect to specific spatial locations within Thailand where access to appropriate levels of data is possible.

Findings

Findings in research such as this run the risk of being dependent on definitions and the way in which captured data are subsequently categorised. To deal with this problem, the research method employed here aims to provide multiple approaches to the data with a view to triangulating the results with those obtained elsewhere. In this way, more confidence may be engendered in the findings and the implications and conclusions drawn from them.

Reference

ILO (n.d.), “Decent Work for All,” available at: http://www.ilo.org/global/About_the_ILO/Mainpillars/WhatisDecentWork/lang–en/index.htm.