Language Roles in Internal and External Communication in Thai Tourism Industry Competitiveness

I can also announce:

Thitthongkam, Thavorn, John Walsh and Chanchai Bunchapattanasakda, “Language Roles in Internal and External Communication in Thai Tourism Industry Competitiveness,” Acta Universitatis Danubius: Oeconomica (2/2010), pp.46-57, available at: http://journals.univ-danubius.ro/index.php/oeconomica/article/viewFile/616/567.

Abstract: Language plays important roles in both internal and external communications in the competitiveness of the tourism industry. Communication involves giving, getting, and highlighting information. Communication also enhances understanding and establishing harmonious relationships among people. Effective communication involves nine elements and is influenced by a multitude of factors, including the use of language by employees, employee involvement and commitment and technological change. Language can be a means in helping to maintain competitiveness. The usage of clear and appropriate language and vocabulary-building helps in generating effective communication leading to organisational change. Observation and interview are ways of determining the degree of effectiveness of internal and external communications.

There is still a bit of editing to be done for the online version (which explains discrepancies).

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